Architecture is the trace of the society, but the hand behind the pen is what decides the next step of society. It is the architect who constructs the sentence that carries the audiences to his message. Ultimately through the message written in architecture, architects can influence the society and the environment according to their visions.
Today our environment has been built on the interest of the capitalism. As the result, architecture becomes the media to lead the mass society into consumptive mechanism. People know the world’s resources will be exhausted by their lifestyle. Still many of them find reasons to walk away from the issue. Why?
Because the mass media tell the society that the happiness resides in the materialistic means. Therefore architects are hired to build better and bigger shopping malls to manifest the consumer’s society.
Because the society is programmed to believe that more money can make a better life. Therefore people become the believers in the majestic presence of the financial buildings, the temple of the capitalists.
Architects have become the church builders of consumerism and capitalism.
I want to change the perception of society toward the labor workers, by remaking a factory into a dignified environment. People will shift their respect to the people who really produce the necessary goods instead of people who base their individual gains on others’ losses or ones who spend lots of money on the fashion that doesn’t last. Through an iconic and monumental presence, the factory of my proposal will stimulate thoughts of people in both positive way and negative way. People will be very aware of what the factory is producing as well as any pollution concerns. Either industry will have to create a solution to treat the pollution or create new methods of production. As a speculation of my proposal, such manufacturers will be monitored, stimulated, and forced to evolve as its transformation from the negative perception to the positive inspiration. The society will gain the awareness of its issue and the hope in its solution.
Therefore, I want to use architecture as the threshold to the future by reinventing the labor environment and redefining the roles of the industry and agriculture of the present.
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